From holiday rush to year-round loyalty: 5 Steps to master post-holiday experiences for seamless performance
The holiday rush can be a make-or-break moment for retailers and e-commerce businesses. But the real challenge? Keeping those seasonal shoppers coming back long after the decorations come down. Following plentiful December 2023 sales, many retailers were surprised to start the new year with a sales slump as consumer spending dwindled. The Commerce Department reported that in January 2024, U.S. retail sales dropped 0.8% – much farther than economists expected.