In less than 5 minutes, Ankur Abhishek, Senior Product Manager at Snowflake, demostrates how Snowflake Data Clean Rooms can be used for audience overlap, audience lookalike, and attribution analysis.

As Kamakshi Sivaramakrishnan, Senior Director of Product Management at Snowflake, explains, "This is the full marketing lifecycle brought in its entirety in a Snowflake clean room, run securely with multiple parties collaborating with each other. This is demystifying clean rooms."

Want to see the full conversation? Watch the Marketing Data Cloud Forum keynote, now on-demand.

https://www.snowflake.com/marketing-data-cloud-forum/americas/

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