Snowflake's Data Cloud for Advertising in a Cookieless World | Snowflake Summit 2021
Effective marketing and advertising is essential to driving growth, but the landscape is rapidly changing, with escalating regulatory requirements and the deprecation of third-party cookies. To succeed, businesses need to develop new, secure methods for accessing and sharing audience and engagement data. In this session with Disney, NBCUniversal (NBCU), Capgemini, and Snowflake, learn how the unique and innovative capabilities of the Data Cloud are enabling seamless data sharing without data copies or movement. Specifically, learn:
❄ How media, agency, and technology firms are collaborating on the Data Cloud
❄ How Disney and NBCU created a single source of truth to improve subscriber experiences and drive advertising revenue
❄Best practices from Capgemini for Media organizations transforming towards being data-driven
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