Taking a product, service, or even company to market is the fulcrum that can tip the scales to success or failure for the entire organization. In this session from SaaStr Annual 2021, Talend CRO Ann-Christel Graham will lay out strategies that have shaped Talend's own path to transformation: the focus on continuous and maniacal research and validation of customer needs, focus on the customer lifecycle in its entirety to help create predictable revenue, and the need to plan for scale.