Why every consultancy is now a product business

Why every consultancy is now a product business

One of the really interesting trends that I’m seeing in the marketplace relates to consultancies. Historically, the primary business model for consultancies was to sell their expertise and services. Every customer would get a unique service offering that was defined specifically for them. Now analytical consultancies are shifting away from purely being body shops and starting to think about how to productize their business by offering pre-packaged solutions and managed services to their customers.