The Secrets Behind Personalization: The Customer 360 view
In the era of hyper-personalization, your customers expect you to tailor your products and services to a market of one (aka, them). This is hard to do when the majority of big corporations are built for the masses, not for the hyper-niche markets. So how do you move from addressing the “male or female between 20 and 65 years” segment to having personalized conversations? With the Customer 360 view.