When you’re marketing for a startup, one of your top priorities is to put your company on the map. You want to get people familiar with your name and establish sustainable marketing systems. These goals make SEO an ideal target for businesses starting out. It expands your company’s reach, but it takes a while to start working, so it’s best to start it sooner than later. So, how should your startup dig into SEO? What tactics should come first for a growing business?

At Databox, we put our company values at the forefront of everything we do. Prioritizing customer impact is one of the values we focus on the most, so taking the time to really understand our customers is paramount and we employ multiple strategies, frameworks, and initiatives on a daily basis to achieve this. One of those strategies is our Customer Lifecycle Framework (CLF), which reflects our dedication to prioritizing the needs of our customers at every stage of their interaction with us.

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a massive hit in just a few months. Google released Bard shortly after, and then, new AI tools just kept popping up, prompting marketers to learn how to leverage them to become more efficient and productive.