From Silos to Synergy: Navigating the Complexities of Omnichannel Supply Chain in Retail
A study by Harvard Business Review found that almost 73% of shoppers utilize multiple channels during their shopping journey, with only 7% being online-only shoppers and 20% being store-only shoppers. As the holiday season approaches and major sales events like Black Friday loom, retailers face the daunting task of managing a massive influx of merchandise. The complexity amplifies during the crucial last mile of the supply chain when customers switch from home delivery to in-store pickup.