As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data platforms that consolidate and activate known customer information have emerged to help companies generate ROI from their data. At present, nearly 80% of marketing organizations already have a customer data platform or are developing one.
When it comes to furnishing our living spaces, it seems we go through phases. When I was just setting out and leaving home, IKEA was my preferred furniture store. You make your choice, collect all the flat-pack boxes, lug them home, and after some hex key gymnastics: voilà. You’ve truly made it! Since then, I’ve drifted from the “some assembly required” phase to the “ready-made” one.
It’s time to get back to my favorite topic in visualization – how to best use color. I’ve written about it before in two of my previous posts, which you can read by clicking here and here. But, for this post, I’m going to go into a bit more detail on some tips and tricks that you can use.
