Marketing is like the complex blood system of the body. It has too many branches spreading into each and every area of the body. Some are thin, some are thick – but all are equally important for healthy functioning. Automation can help you cut down some of the work in this system and focus on those bigger, fatter arteries that supply blood directly to the heart of the business. It can help you run multiple campaigns at once and stay ahead of the competition.

Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of these insights to acquire new customers. You should understand what’s bringing people in, what’s driving them away, and—most importantly—how to get them to stay and convert So, what metrics should you actually pay attention to? And how can you leverage those insights to consistently bring in new customers?

The introduction of ChatGPT and other AI chatbots is altering how businesses interact with their customers. By 2027, one-quarter of all firms are predicted to adopt them as their primary customer service channel, potentially saving 30% on support costs. However, one essential component is required for this efficiency: reliable AI testing services.

The close of 2024 is near, and that also means a new version of PHP is about to be released: 8.4! There has already been some discussion regarding the latest features and modifications affecting developers, for example on either stitcher.io or php.watch. We wrote this post with a totally different angle, highlighting the performance, debugging, and operations-related changes in PHP 8.4 that are usually less publicized. Several of these changes were even contributed by Tideways.

In today's data-driven world, staying ahead means acting on the most up-to-date information. That's where change data capture (CDC) comes in. CDC is a design pattern that tracks your database tables, capturing every row-level insert, update, and delete as it happens. This real-time monitoring allows downstream systems to react to changes instantly, without batch-based updates and resource-intensive full scans.

From AI to real-time insights, learn how Saks, Paylocity and Dropbox are using Fivetran to unlock efficiency and scale their data operations.

We announced the Kong Premium Technology Partner Program at API Summit 2024, and Confluent was one of the first in the program. This initial development was all about ensuring that the relationship between Kong and Confluent — from a business and product perspective — fully represented our joint belief that the world of data streaming and the world of APIs are converging.

On a day-to-day basis, Snowflake teams identify opportunities and help customers implement recommended best practices that ease the migration process from on-premises to the cloud. They also monitor potential challenges and advise on proven patterns to help ensure a successful data migration. This article highlights nine key areas to watch out for and plan around in order to accelerate a smooth transition to the cloud.

With the relative newness of the iPaaS (Integration Platform as a Service) vertical, no single platform has emerged as the de facto choice for enterprises. This can present a challenge if you’re trying to choose among the large pool of solutions available – especially when certain solutions labeled “iPaaS” serve very different use-cases. To help you sort through the rich sea of available products, this guide starts by organizing the market into four categories.

The fondness for Fantasy sports has grown immensely and revolutionized the virtual sports industry through technological advancements in mobile app development services. And, Fantasy Sports Apps like Dream 11 are no exception! According to a report by Straits Research, the global fantasy sports market size was valued at USD 24 billion in 2021 and is estimated to reach an expected value of USD 78.5 billion by 2030. That’s undoubtedly HUGE!