Over the past two decades, marketers have faced an uphill battle in trying to turn marketing into a fully data-driven discipline. Our challenge is not that we don’t have enough data but that data has been difficult to access and use. Marketing, sales, and product data is scattered across different systems, and we can’t get a complete picture of what is going on in our businesses.
Earlier this year at Snowflake Summit 2021 , we announced Snowpark Accelerated , a new program for partners who integrate with Snowpark. It provides them with access to technical experts and additional exposure to Snowflake customers. It’s been incredibly exciting to watch what our partners have been building with the help of our new developer experience, which brings deeply integrated, DataFrame-style programming to the languages developers like to use.
When Apple launched its App Store in 2008, it opened a window of opportunity for thousands of software developers who rushed to invent the mobile-first world in which we all live today. Vendors that embraced the new paradigm, such as game developer Imangi, saw breakthrough success.
Both businesses and governments have been forced to respond to the global pandemic by developing interactive user experiences and spatial applications using location-based data sets to visualize COVID cases, communicate confinement measures, and track vaccine rollout progress.
Traditionally, CFOs focus on cost and cost control when managing the financial actions of a company. “Value” is assessed by putting a quantifiable number behind everything. It’s time to shift that mindset and take into account a different kind of value—the kind you can derive from an investment. Rather than worrying solely about the bottom line, ask the question: If you spend more today, what will you end up creating tomorrow?
A proverb from the Democratic Republic of the Congo says, “A good chief is like a forest: Everyone can go there and get something.” And, a Chief Data Officer is no exception. According to Forrester Research published in January 2021, data leaders today face a broad mandate as the role has expanded over the years. In the early years, CDOs mostly reported to technology leaders.
Not a day goes by without questions from candidates, customers, and other interested parties about how we run Snowflake Engineering. I often hear: “Snowflake has been delivering a truly innovative, high quality product, and the pace of delivery is only accelerating. There must be a secret to it.” Indeed, we have a unique engineering team, and continue to hire world-class engineers. They are the driving force behind our products.
At Snowflake Summit 2021, we announced that Snowpark and Java functions were starting to roll out to customers. Today we’re happy to announce that these features are available in preview to all customers on AWS today. These features represent a major new foray into data programmability, enabling you to more easily make Snowflake’s platform do more for you. Snowflake started its journey to the Data Cloud by completely rethinking the world of data warehousing to accommodate big data.
At this year’s Snowflake Data Cloud Summit: Data Together Now, customers and partners from around the world came together to explore the transformational power of data and Snowflake’s vision for bringing the world’s data together in the Data Cloud. Over the course of two days and 70 sessions, attendees were inspired by keynotes, learned from their peers in customer and partner sessions, and participated in hand-on labs and technical deep-dives.
Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.
