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Latest Posts

The Three Essentials to Get to Responsible AI

The excitement (and drama) around AI continues to escalate. Why? Because the stakes are high. The race for competitive advantage by applying AI to new use cases is on! The launch of generative AI last year added fuel to the fire, and for good reason. Whereas the existing portfolio of AI tools had targeted the more technically minded like data scientists and engineers, new tools like ChatGPT handed the keys to the kingdom to anyone who could type a question.

Predictions: The Cybersecurity Challenges of AI

Our recently released predictions report includes a number of important considerations about the likely trajectory of cybercrime in the coming years, and the strategies and tactics that will evolve in response. Every year, the story is “Attackers are getting more sophisticated, and defenders have to keep up.” As we enter a new era of advanced AI technology, we identify some surprising wrinkles to that perennial trend.

New Snowflake Features Released in September-November 2023

At our recent Snowday event, we announced a wave of Snowflake product innovations for easier application development, new AI and LLM capabilities, better cost management and more. If you missed the event or need a refresh of what was presented, watch any Snowday session on demand. Let’s dive into all new releases in September, October and November.

FedRAMP High Authorization on AWS GovCloud (US-West and US-East) Expands Snowflake's Commitment to Serving the Public Sector

It’s a milestone moment for Snowflake to have achieved FedRAMP High authorization on the AWS GovCloud (US-West and US-East Regions) . This authorization, from the Federal Risk and Authorization Management Program (FedRAMP), is one of the most rigorous security endorsements a cloud service provider (CSP) can achieve.

Harnessing the Data Cloud to Empower Our Own Marketing Team: Building a Digital Ads Ecosystem on Snowflake

You need metrics to do your job well as a marketer but getting clear, meaningful metrics is a huge challenge. While digital advertisers and paid media professionals are on the hook to build ample sales pipeline and maximize return on ad spend (ROAS), they’re also expected to deliver personalized advertising content while navigating evolving privacy requirements and adhering to consumer expectations—all while extracting insights from siloed ad platforms.

Drive Your Retail Media Strategy with Data Clean Rooms

Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.

Snowflake's AWS re:Invent Highlights for Fast-Tracking ML, Gen AI and Application Innovations

We had a jam-packed week alongside more than 60,000 attendees at Amazon Web Services (AWS) re:Invent, one of the largest hands-on conferences in the cloud computing industry. Engaging with partners and customers — and showcasing what’s new on the Snowflake product front — made for a dynamic time in Las Vegas. Here are highlights from the collaborations, integrations and product enhancements that we were proud to dig in to throughout the week.

Build an Open Data Lakehouse with Iceberg Tables, Now in Public Preview

Apache Iceberg’s ecosystem of diverse adopters, contributors and commercial support continues to grow, establishing itself as the industry standard table format for an open data lakehouse architecture. Snowflake’s support for Iceberg Tables is now in public preview, helping customers build and integrate Snowflake into their lake architecture. In this blog post, we’ll dive deeper into the considerations for selecting an Iceberg Table catalog and how catalog conversion works.

Snowflake and the Pursuit Of Precision Medicine

The growing field of precision medicine holds incredible promise for delivering better patient care and medical innovation, but there are barriers to greater implementation. As an emerging approach for disease treatment and prevention, precision medicine takes into account individual variability in genes, environment and lifestyle for each person. Its implementation has primarily been hastened by reducing sequencing costs.