If a company hopes to remain competitive in today's hyper-connected world, it must speak to individuals, not broad segments. Businesses must consider all types of data generated by their customers-contextual and real-time, structured and unstructured-to deliver relevant and precise results on the most appropriate channel and device.

Sudden changes in consumption patterns of customers, employees, and partners may lead companies to experience an increasing demand for their digital services. These may come as a result of market shifts, technological shifts, or due to times of uncertainty. The more adaptive and resilient companies are internally, the faster they can evolve alongside their customers and markets to overcome challenges during times of uncertainty.

Companies are moving workloads to the cloud as they seek to improve speed, scale, and agility. Today's data warehouse managers want to boost analytics productivity, increase the ability to scale instantly, and ingest and support a diverse set of data without bottleneck delays. In this white paper, we explain how Snowflake delivers the speed, scale, and agility organizations need for data-driven decision-making.

This white paper presents a primer on headless browser testing - what it is, how it works, and where it fits within a quality strategy that includes other types of testing (such as cross browser, front-end performance, and more). It is a must-read for any team that is considering shifting testing left, and provides insight into how you can get started with headless testing.

Financial institutions are embracing cloud-based data technologies to improve their service and product offerings, streamline operations, and gain deeper customer insights. This ebook features success stories about the many ways financial services companies are leveraging Snowflake Cloud Data Platform to build a 360 degree view of customers, accelerate financial analysis with unlimited scale, and keep sensitive and regulated data secure.

With tightening budgets, many enterprises will look to cut their digital transformation and innovation budgets in order to focus on keeping the lights on. But an API program provides an easy way for enterprises to keep the lights on while still pushing towards digital transformation. With an API-first approach, enterprises can continue their digital transformation initiatives, but with a focus on maximizing existing resources to boost developer productivity.

Have API monitoring in place but not aligned to business goals? Product and business teams can leverage API monitoring to track developer adoption and identify customers struggling with an API.

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms enable marketers to segment and share customer profiles with marketing systems to personalize the content of email campaigns, digital ads, and other channels. In this ebook, we explore how marketers can launch and operate a customer data platform successfully, with a focus on how to.