One of the really interesting topics in business intelligence is the desire for organizations to take action from data. Traditionally this has been a huge hurdle for organizations to achieve with the reporting tools that they have. While most use dashboards as a source of information it certainly doesn't prompt or drive them to act. This means they can’t close the loop on the insights and the decisions that it drives.

Starting a software company today is very different than it was 15 years ago. The fundamental reason for this is that mega-vendors now exist across all product ranges. This means if you want to start a software business now you have to do it differently. If Glen Rabie, Yellowfin's CEO, was starting out today, here are three things he would do.

It was easy to start a software company 15 years ago. There was a huge transformation from desktop to the cloud and that created an opportunity for any vendor to establish their place at the table offering cloud-based software. But today, it's a different story.

2019 has been a really terrific year for Yellowfin. The highlight for me was having an ‘aha’ moment where I could see our value proposition and we offer our customers. This year has been a complete step-change in the way we think about our organization.

Recently returned from a trip to the US, Germany, the UK and Japan, in many ways this trip was a trip of firsts for Glen Rabie.

Here are five things that will be shaping the BI and analytics industry in 2020. Keep an eye out for these trends and changes across analytics offerings, the change in how dashboards are used, legacy BI switches, and more.

With businesses becoming more data-led, there's now an expectation that you will use numbers when talking about strategy and the state of your business. The context you give to data is far more valuable than the data itself, so we’re letting you build data stories when you're working with numbers. This is possible in our next release through Yellowfin Present.

There's a strong perception that numbers will simply drive action but they don't. Look at most dashboards and they’re designed to tell you about your data but they don’t prompt you to do anything with it. That’s the missing piece in dashboard design.

The last 12 months have been tremendous for Yellowfin. We’ve introduced Signals, Stories, a new dashboard build, mobile app and many new improvements to the platform. Over the next 12 months, we’re going to focus on three things that are important to business users - collaboration, automation, and consumption.