Seek, one of our customers, came to us with a laundry list of functionality that their developers wanted. Like many enterprises, they have their own developers who are asked to deliver a design for their UX team and they need and environment where they can do that. They didn’t want us to worry about the UI, they just wanted the ability to code what they wanted directly into the Yellowfin dashboard environment so this was the catalyst for Yellowfin 9, which is our developer platform.

The next Yellowfin release is absolutely huge. We’ve focused on the experience of data consumers within organizations with three new features - code mode for dashboards, Present and our new mobile app.

Not so long ago, our CFO was looking at changing our financial system and it reminded me of a similar situation that happened when I worked at National Australia Bank. We changed our entire ERP because the organization needed to slice and dice their data differently. What they could have done instead was use analytics differently to extend the life of the products they had, so that’s what we’ve done.

When it comes to automation in the BI industry, I think a lot of vendors are holding back. It’s entirely possible to automate the majority of what data analysts do today, but vendors are reluctant to do this because it would impact data analysts and they’re a big gatekeeper in the buying cycle of analytic software.

Innovation in the BI industry died about 30 years ago. Sure the colors and format may be different but what’s delivered to business users is exactly the same and that's a real problem.

People often ask me, what's the difference between Yellowfin and our competitors? The truth is I try not to look at what our competitors are doing. That’s because we focus on different end-users to our competitors.

As a vendor of dashboards, how people use them to effectively communicate their data to end-users is really important to me. But you’d be surprised - a well-designed dashboard is a rare thing!

A walkthrough of the Yellowfin Mobile App combining automated analytics, data storytelling, and collaboration.

We've received a lot of fantastic feedback from industry analysts about Yellowfin and where we're going as an organization. There are three in particular that have come out recently and made me really proud of what we’ve achieved.

Take action on every change in your business, everywhere you are, with the new Yellowfin mobile app. As part of the Yellowfin analytics suite, extend your ability to discover, collaborate and act on insights and create an inclusive and effective data culture with an experience reimagined for a mobile world.