In less than 5 minutes, Ankur Abhishek, Senior Product Manager at Snowflake, demostrates how Snowflake Data Clean Rooms can be used for audience overlap, audience lookalike, and attribution analysis. As Kamakshi Sivaramakrishnan, Senior Director of Product Management at Snowflake, explains, "This is the full marketing lifecycle brought in its entirety in a Snowflake clean room, run securely with multiple parties collaborating with each other. This is demystifying clean rooms.".

Chris Lewin, Executive Director of Deloitte, and Joseph Duronio, Strategic Partnerships Director at Snowflake, discuss how exponential enterprises are harnessing their data.

Ravi Kumar, Senior Partner Sales Engineer at Snowflake, demonstrates how to govern and discover data, apps, and more in Snowflake Horizon. In this demo targeted at Data Teams, learn and try the core capabilities of Snowflake Horizon, such as discovering and sharing content.

In this demo targeted at security admins, Ravi Kumar, Senior Partner Sales Engineer at Snowflake, demonstrates how to govern and discover data, apps, and more in Snowflake Horizon. Learn and try the core capabilities of Snowflake Horizon, such as using the Trust Center to discover security risks with recommendations to resolve them.

Abhishek Agrawal, Co-founder and CEO of Material Security, chats with "Powered by Snowflake" host Phoebe He about his company's mission to protect the productivity suite, namely Microsoft 365 and Google Workspace. Its customer base crosses all industries as well as customers of all sizes. The conversation includes a demo of the platform that shows how to set up the solution and the kind of reports it generates for an organization's security team. It also covers how the solution accounts for organization's who have employees working from home and who use their mobile phones to conduct business communications.

Cybersecurity is extremely data-intensive and complex. Top cybersecurity companies such as Lacework, Sophos, Panther, Hunters, Auditboard, Orca Security, and Dassana leverage Snowflake to provide out-of-the-box solutions. These companies are building the next generation of cybersecurity applications by harnessing the power of the Snowflake Data Cloud to provide differentiated product capabilities to security teams.

In this demo targeted at data engineers, Ravi Kumar, Senior Partner Sales Engineer at Snowflake, shows you how to govern and discover data, apps, and more in Snowflake Horizon. Learn and try the core capabilities of Snowflake Horizon to unify data across different sources and formats, such as by loading data securely into Snowflake based on RBAC privileges and being interoperable with Iceberg Tables in external cloud storage.

Ravi Kumar, Senior Partner Sales Engineer at Snowflake, shows you how to govern and discover data, apps, and more in Snowflake Horizon. In this demo targeted at data governors and stewards, learn and try the core capabilities of Snowflake Horizon such as classifying and tagging sensitive data, visualizing lineage, monitoring data quality, and applying granular policies.

In order to deliver on their missions, public agencies and departments must modernize IT to improve citizen services, streamline operational inefficiencies, drive research and innovation, and enable data collaboration across and beyond organizational lines. Unfortunately, the ability of public sector organizations to generate value from data is hindered by several challenges, including technical delays caused by legacy IT infrastructure, policy roadblocks, and institutional status quos. The public sector needs a protected, scalable, and flexible platform to centralize, govern, and securely share mission-critical data.

Newly appointed Snowflake CEO Sridhar Ramaswamy joins Snowflake's Director of Engineering Mona Attariyan and "Data Cloud Now" anchor Ryan Green to discuss the need for organizations to prepare themselves to take full advantage of Gen AI by implementing a carefully developed data strategy that eliminates data silos and promotes data sharing while protecting data privacy.