Systems | Development | Analytics | API | Testing

Digital Marketing Automation 2022 | Context, Examples, Challenges

The explosion of marketing technology (martech) has been one of the main drivers of marketing’s evolution over the last decade. Just compare: The Chief Marketing Technologist blog has been tracking the industry’s growth for ten years and when it first released its yearly marketing technology landscape overview in 2008, the chart contained roughly 150 tools.

Executing Data Integration on Amazon Redshift

Amazon Redshift says it executes data operations ten times faster than other enterprise data warehouses because of a hardware-accelerated cache called Advanced Query Accelerator (AQUAD). It also claims three times better price-performance than other similar technologies. Statements like these are what make Redshift an attractive option for companies that want to push data into a warehouse for analytics.

Data Mapping Best Practices | A Guide to Types, Approaches, Tools

In any application integration, data migration and in general, any data management initiative, data mapping is one of the most critical steps. One could even argue that the integrations project success depends largely on correct mapping of source to target data. So, let’s review what the data mapping best practices are: the types, the common approaches as well as the useful data mapping tools.

Announcing the Sauce Labs App for Sumo Logic

Sauce Labs is excited to announce a new integration with Sumo Logic, the Sauce Labs App! We first announced our partnership with Sumo Logic last year, and are now pleased to share the news of this integration, one that delivers standardized charts and tables to provide an overview of how certain tests and applications are running.