It was three years ago, just after the Gartner Magic Quadrant (MQ) came out, that everything in customer success changed at Yellowfin. We had made it into the MQ again but we weren’t positioned where we believed we should be. We were a product-driven company that had been first to market for many of the functionalities that have since become expected in what BI vendors offer today.
Our Head of Product Design and Creative Director, Tony Prysten, has worked in brand, design and advertising roles over the course of his career. Bringing his wealth of experience to Yellowfin, he now shapes the creative and UX experience of our product. Here he shares his thoughts on how design flexibility improves the dashboard experience.
Yellowfin 9 is defined by the belief that design matters. The ability to create a cohesive design look and feel across analytics dashboards and reports is particularly crucial for independent software vendors (ISVs) that embed analytics into their applications. Interestingly, when you take a look at the wider analytics market, few vendors are providing the toolkit that designers and developers need to build the analytical experiences they want.
With Yellowfin 9, we introduced to the world an incredibly flexible, action-based dashboard builder and progressive data storytelling capabilities that advance the capability of the dashboard experience. We’ve received great feedback since then and this month, the newly-released 9.1 further enhances the user experience of analysts, developers, and business users in Yellowfin’s action-based dashboards, data storytelling, and data discovery products.
