The COVID-19 pandemic is forcing every business to see the world differently. From examining business continuity plans, modernizing workforce plans, or building supply chain resiliency, no facet of business has gone untouched. As organizations combat the economic fallout now and in the coming years, agility has never been more important. The key to remaining agile is a better use of data.
The benefits of building a DevOps culture for software companies are clear. DevOps practices integrate once-siloed teams across the software development lifecycle, from Dev to QA to Ops, resulting in both faster innovation and improved product quality. As a result, most software development teams have deployed tools to enable DevOps practices across their workflow.
As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data platforms that consolidate and activate known customer information have emerged to help companies generate ROI from their data. At present, nearly 80% of marketing organizations already have a customer data platform or are developing one.
One thing nearly all such data providers have is a REST API. Snowflake’s recently announced external functions capability allows Snowflake accounts to call external APIs. By using external functions, data enrichment providers can fulfill requests for data from Snowflake Data Marketplace consumers.
