Legal Risks of Using Mobile Analytics: How to Protect Yourself
Mobile data provides the eyes and ears of a modern business. It helps us understand where our audience is, what they want to know and what they respond to most enthusiastically. And it can make our apps run faster, too. In a world of ever-increasing consumer choice, this kind of stuff doesn’t just matter. It’s crucial. However, while mobile data can lead to new ideas, it can also be very dangerous if not used properly.