Over the last decade, data collection has become a commodity. Consequently, there has been a tremendous deluge of data in every area of industry. This trend is captured by recent research, which points to growing volume of raw data and growth of market segments fueled by that data growth.

As the business world continues to integrate AI and machine learning to better manage big data processes, one area that arguably has benefitted the most is business monitoring. From IT management to business intelligence, the last few years have seen a drastic shift in how companies are monitoring their data.

For many companies, cloud costs are among the top investments these days. With a growing number of services, instances and regions, cloud cost optimization is becoming increasingly painful. Companies use cloud management platforms to optimize costs and increase cloud visibility and security. But staying on top of AWS budgets requires proficiency, agility and time—especially when any glitch can result in massive cost bleeds.

Aside from ensuring each service is working properly, one of the most challenging parts of managing a cloud-based infrastructure is cost monitoring. There are countless services to keep track of—including storage, databases, and computation—each with their own complex pricing structure. Monitoring cloud costs is quite different from other organizational costs in that it can be difficult to detect anomalies in real-time and accurately forecast monthly costs.

Similar to other companies in the entertainment industry, gaming companies typically drive revenue from three sources: in-app purchases, ads, and subscription. A couple of examples of these sources include creating different in-app purchase options for each game and various ad units from multiple ad networks. While this diversity in revenue streams may be advantageous from a business perspective, from a technical standpoint, it creates numerous challenges.