We’re excited to announce that we’ve teamed up with Rivery to offer our data pipeline and monitoring solutions in one. Our one-click Data Kits streamline the analytics process, saving teams valuable time so they can act on business incidents fast. To kick things off, we’re releasing the Anodot Marketing Analytics Monitoring Kit. Now you can start tracking your marketing campaigns instantly, and make the moves that will make the most of your ad spend.

Success in today’s high-velocity business environments means having the correct information to make the right decisions at the right time. As marketplaces grow more competitive and customer expectations continually rise, the “right time” is often real-time. Every transaction generates a plethora of data. Anomalies within your company’s data set can represent opportunities and threats to the business.

For modern businesses faced with increasing volumes and complexity of data, it’s no longer efficient or feasible to rely on analyzing data in BI dashboards. Traditional dashboards are great at providing business leaders with insights into what’s happened in the past, but what if they need actionable information in real time? What if they want to use their data to estimate what may happen in the future? Companies are taking notice.

When organizations track metrics by the thousands, millions, or even billions, it’s helpful in many ways to understand which metrics have close relationships, meaning when one metric behaves in a certain way, one or more additional metrics can be expected to behave in a similar or opposite way.

In 2020, the gaming market generated over 177 billion dollars, marking an astounding 23% growth from 2019. While it may be incredible how much revenue the industry develops, what’s more impressive is the massive amount of data generated by today’s games. There are more than 2 billion gamers globally, generating over 50 terabytes of data each day.

Businesses are flooded with constantly changing thresholds brought on by seasonality, special promotions and changes in consumer habits. Manual monitoring with static thresholds can’t account for events that do not occur in a regularly timed pattern. That’s why historical context of influencing events is critical in preventing false positives, wasted resources and disappointed customers.

The global pandemic has changed B2C markets in many ways. In the U.S. market alone in 2020, consumers spent more than $860 billion with online retailers, driving up sales by 44% over the previous year.eCommerce sales are likely to remain high long after the pandemic subsides, as people have grown accustomed to the convenience of ordering online and having their goods – even groceries – delivered to their door.

Gamers are not shy about reaching into their wallets for premium content and features. They also won’t hesitate to tap the uninstall button at the first sign of trouble. It’s not uncommon for a gamer to boot up a hotly anticipated new game or revisit an old favorite only to put it down days or weeks later. The culprit is often gaming monetization issues that get in the way of what would otherwise be a long-term rewarding gaming experience.