Customer Identity and Access Management (CIAM), a subgenre of IAM, enables organizations to scale and ensure secure, seamless digital experiences for their customers, while collecting and managing customer identity data purposefully. Powerful CIAM solutions provide a variety of key features including customer registration, social logins, account verification, self-service account management, consent and preference management, single sign-on (SSO), multi-factor authentication (MFA), and adaptive authentication as well as other nice-to-have features. Such CIAM solutions will operate at extreme scale and performance over different channels of customer interaction, such as web and mobile. This discussion reviews a paper that explains the five pillars of CIAM — the core underlying technology required to support the key features of a CIAM solution.

0:00 Inspiration for the paper

2:47 CIAM as a strategic asset

4:15 Definition of CIMA

7:15 Types of customers

9:10 The 5 Pillars of CIAM

10:06 User onboarding and registration

13:30 Authentication

16:22 Authorization

21:15 Self-service

23:10 Integrating with systems of record

27:00 Leveraging the 5 pillars

30:15 Conclusion

Read the whitepaper: https://wso2.com/whitepapers/the-five-pillars-of-customer-identity-and-access-management/

WSO2 Identity and Access Management:
https://wso2.com/identity-and-access-management/