In this episode of “Powered by Snowflake,” Daniel Myers chats with Craig Pohan, Chief Technical Officer at Message Gears, about his company’s customer marketing platform. The platform connects directly to a customer’s own Snowflake data cloud, allowing them to take full advantage of their data to create audience segments and deliver cross-channel marketing messages without having to upload sensitive customer data to a third-party messaging application. The approach eliminates the copying of data associated with traditional messaging solutions, and allows customers to work with as many data attributes as they want when creating audience segments and crafting messaging campaigns. It also allows them to take advantage of all the changes in customer data that occur on a day-to-day basis, and allows them to augment their own data through the use of the Snowflake Data Marketplace. Watch the video to learn more.

The “Powered by Snowflake" video series features conversations with technology leaders who are building businesses and applications on top of Snowflake.

Learn more about Message Gears:
→ messagegears.com

Connect with Craig Pohan from Message Gears:
LinkedIn:
→ https://www.linkedin.com/in/craig-pohan-20aa77/

Apply to be part of the Powered By Snowflake program:
→ https://www.snowflake.com/partners/poweredbysnowflake/

Learn how to build your application on Snowflake:
→ https://developers.snowflake.com

Continue the conversation by joining the Snowflake Community:
→ https://community.snowflake.com

Connect with Daniel Myers, Developer Relations at Snowflake:
→ https://www.linkedin.com/in/jdanielmyers
→ https://www.twitter.com/jdanielmyers

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