Editor’s note: The post is part of a series highlighting our partners, and their solutions, that are Built with BigQuery. To fully leverage the data that’s critical for modern businesses, it must be accurate, complete, and up to date. Since 2007, ZoomInfo has provided B2B teams with the accurate firmographic, technographic, contact, and intent data they need to hit their marketing, sales, and revenue targets.

If data is currency in today’s digital environment, then organizations should waste no time in making sure every business user has fast access to data-driven insights.

Since the very first email was sent more than 50 years ago, the now-ubiquitous communication tool has evolved into more than just an electronic method of communication. Businesses have come to rely on it as a storage system for financial reports, legal documents, and personnel records. From daily operations to client and employee communications to the lifeblood of sales and marketing, email is still the gold standard for digital communications.

Relational databases are great at processing transactions, but they’re not designed to run analytics at scale. If you're a data engineer or a data analyst, you may want to continuously replicate your operational data into a data warehouse in real time, so you can make timely, data driven business decisions.

BigQuery's Remote Functions (in preview) make it possible to apply custom cloud functions to your warehouse without moving data or managing compute. This flexibility unlocks many use cases including data enrichment. In this post we demonstrate a pattern for combining BigQuery with the Google Maps API to add drive times to datasets containing origin and destination locations. This enrichment pattern is easily adapted for address geocoding or adding Google Map's place descriptions to locations.

Today we are announcing the Preview of BigQuery Remote Functions. Remote Functions are user-defined functions (UDF) that let you extend BigQuery SQL with your own custom code, written and hosted in Cloud Functions, Google Cloud’s scalable pay-as-you-go functions as a service. A remote UDF accepts columns from BigQuery as input, performs actions on that input using a Cloud Function, and returns the result of those actions as a value in the query result.

Customers who work with data warehouses, running BI on large datasets used to have to pick low latency but trading off freshness of data. With BigQuery BI Engine, they can accelerate their dashboards and reports that connect to BigQuery without having to sacrifice freshness of the data. Using the latest insights helps them make better decisions for the business.