From ad CTRs, conversions, and clicks, to impressions, and quality scores, here are some of the top PPC metrics to track as well as some to stay away from.
Data is everywhere. Whether you’re an executive, a manager, or just trying to keep your head above water in your day-to-day job, the chances are that you’ve had at least one interaction with a set of data this month alone. And if you’ve ever tried to interpret data for yourself or your team, you know how confusing it can be to make sense of it all, understand what information is critical, and what can be left to the wayside.