In this month’s installment of What’s Happening in BigQuery, we’re sharing new features intended to make your life easier: some make BigQuery more performant and more cost effective, while others, like BigQuery ML, enable groundbreaking analysis tools in a cloud data warehouse that’s a first of its kind. First off, we just finished Next ‘18, our annual event focused on all things cloud.

Have you heard about the new buzz term in analytics, “Deep Learning”? Although it might seem like some obscure, abstract addition to the already cluttered analytics space, Deep Learning is actually more of a combination of other analytics methodologies that tries to accomplish something better.

Today, almost everyone has big data, machine learning and cloud at the top of their IT “to-do” list. The importance of these technologies can’t be overemphasized as all three are opening up innovation, uncovering opportunities and optimizing businesses. Machine learning isn’t a brand new concept, simple machine learning algorithms actually date back to the 1950s, though today it’s subject to large-scale data sets and applications.

Over the past few years, you’ve probably heard plenty of talk about Machine Learning and its business applications, including increased revenue, better customer service, fraud detection, and inventory/supply chain management. However, do you know how Machine Learning works and how it, and its many algorithms, can actually help your business?