Creating content that your readers will feel compelled to share on social media is crucial to reaching a wider audience. Nevertheless, content marketers can sometimes overlook the importance of this kind of organic exposure when putting together a strategy to gain visibility. This is mainly because sharing is out of their hands. No matter what tactics you use, you can never bank on a certain number of readers liking, tweeting, or posting a link to your latest article.

Around 2018, the acronym E-A-T started to float around the digital marketing community. But what exactly does it stand for?

Learn how to set up and use Google Analytics Site Search tracking to understand website users better and optimize your content strategy.

The importance of an effective search engine optimization (SEO) strategy cannot be ignored today.

What should you measure in Semrush to do the best job for your agency clients? Learn the top 12 Semrush metrics to track.

What’s SEMrush and which features work best for tracking and improving your search rankings? Here’s everything you need to know.

Discover just how effective your landing pages really are.

The growth of the eCommerce industry is one of the few silver linings to come out of the global pandemic. With more and more people working from home or self-isolating, online commerce has started to grow exponentially in the last two years. According to 99 Firms, the US eCommerce industry grew by over 40% in 2020 alone, with the eCommerce market value exceeding $10 trillion in revenue in 2020.

Many website owners are still missing a critical SEO concept of Latent Semantic Indexing (LSI).

A 404 error can create issues with Google and damage your website.