What if there was a way to enable your entire team to collaborate securely on the same data in a single platform that just works, regardless of language? Snowpark is here to help. Supercharge your data team to securely build scalable, optimized pipelines, and quickly and efficiently execute machine learning workflows while working in Python.

As part of the Snowpark developer experience, customers can execute Java user-defined functions (UDFs) packaged in a JVM right inside Snowflake’s powerful processing engine for better performance, scalability, and concurrency. These Java UDFs can be used for data preparation and enrichment pipelines, implementing custom business logic, and even to run machine learning model inference. In this session, Felipe Hoffa demonstrates how simple it is to get started with Java UDFs for your use case.

As software companies gain more users or re-platform from traditional platforms to the cloud, they typically need to evolve the pricing models to provide value to the different customer segments and keep their competitive advantage. In today's video, you'll learn about the value of different SaaS pricing models and the advantages of enhancing your SaaS model with a consumption-based revenue stream. From user-based to usage-based pricing, learn how Snowflake’s platform can facilitate a consumption-based model.

Not every developer wants to write in SQL, nor does SQL naturally handle every data programmability problem. This leads users to pull their data into other systems, which adds cost, time, and complexity while hurting security and governance. Snowflake is continuously making the platform more developer-friendly and extensible so more can be done with less. In this session, we discuss the present and future of Snowflake's extensibility, including Java UDFs and Snowpark. We'll also demo many exciting features in our roadmap and explore the scenarios they unlock.

In this extended demo, Sahaj Saini shows you how Snowflake can replicate data and account metadata (like users, roles, compute resources, resource monitors, etc...) and failover these over across cloud providers on demand. For the fictional company, Style Me Up, he'll demonstrate how to set up replication with failover groups and trigger a failover and redirect client applications.

In today's video, Vinay Srihari walks you through the three simple steps in Snowflake for disaster recovery, and how to ensure your organization is ready in the event of a disruption to failover across cloud providers or regions.

Funnel is a Snowflake partner that collects data from more than 500 marketing apps and platforms, helps you define metrics and aggregations, and normalize the values between providers. Let’s say you are a retailer and you place ads with Google, Bing, Twitter, Facebook, Quora, etc. This means you have an account for each of these ad networks, making it challenging to track all your data, in different places. With Funnel and Snowflake, you can bring and track all that data in one place.

Organizations are faced with the difficult task of designing architectures to make the most of their data, often resulting in complex systems that are difficult to maintain and scale. Snowflake’s platform supports a variety of data types and workloads at scale, so organizations can easily implement their architectural design pattern of choice, including data lakes, data warehouses, and more. In this session, hear from product managers Saurin Shah and James Malone on Snowflake’s vision for data storage to simplify data architectures, including demos of recent innovations.

We hope you enjoy this behind-the-scenes look at Snowpark for Python. Our Snowflake and Anaconda experts will cover topics like product design and considerations, as well as share some lessons learned during the private preview.

In today's video, Frank Slootman shares, no strategy is better than its execution. Organizations can go very, very far with world-class execution. However, they will go nowhere without it, no matter how brilliant the strategy is. Execution needs to come first. Then when leaders become strong executors, strategic questions start to crystallize quickly. This leads to individuals becoming better strategists as they become exceptional executors.