GroupM is a world-leading media investment company with a vision to lead the next media era. Made up of Mindshare, Mediacom, Wavemaker, Essence, and mSix&Partners, GroupM contains three of the top five global media agencies and is responsible for $53 billion in annual media spend. In such a competitive industry, and with a drive to deliver the best outcomes for clients, GroupM knew data was vital to achieving its goals. In this video, Simon Lloyd, Head of Engineering at GroupM, explains how the media investment company is making the most of data with Snowflake.

TripActions is an online end-to-end travel booking and expense management platform. It helps users get to where they need to be in a secure, organized manner while saving companies time and money with near-real time data and visibility. Learn why Prabhath Karanth, Sr. Director of Security, Compliance & Trust at TripActions, and his team use Snowflake at the center of their data and strategic security initiatives. Snowflake's integration with partner tools like Hunters and Anecdotes further enhances their security use cases.

Security practitioners are drowning in data, says Will Lowe, Chief Operating Officer at Panther. That’s why when Panther set out to create a new kind of security platform, it chose to build it around Snowflake. “We needed not just a technical partner, but a go-to-market partner. We needed alignment in the vision that security is a data problem. And Snowflake had that in spades.”

Supergrain’s mission, says company CEO and Co-founder George Xing, is to “create the fastest, easiest, most frictionless customer engagement product experience for our customers.” In this episode of “Powered by Snowflake,” he explains to host Daniel Myers how Supergrain is meeting that goal. The key, he says, is that the Supergrain software runs directly on a customer’s Snowflake instance, giving them the ability to use any and all of their Snowflake data to create messaging campaigns.

Tal Shaked has a long history with machine learning and AI, and he's brought all that experience and energy to Snowflake. Felipe Hoffa talks to Tal about why he's excited about building on Snowflake, making ML accessible to everyone, and enabling customers to use ML/AI to help grow their businesses. Want the inside track on Snowflake's approach to ML and the newest tech announcements? Tune in to Snowflake's YouTube, LinkedIn, or Twitter channels June 14-16 for exclusive livestreams direct from Snowflake Summit in Las Vegas.

In this episode of “Powered by Snowflake,” Daniel Myers chats with Uri May, Co-founder and CEO of Hunters, a three-year old company that is bringing new levels of data integration to the world of network security operations. “Our differentiator,” May explains, “is that we want to seamlessly integrate as much data as possible. And that is something Snowflake facilitates very well because of its ability to scale, its performance, and even its business model of paying for storage and compute with different credits. We believe that more data means better efficacy, more accuracy, and faster detection times.”

Increased regulatory scrutiny around data security has created a challenge for media companies, which need to protect consumer privacy while also finding ways to use the consumer data they’ve collected to enhance their advertising and marketing efforts and deliver a superior consumer experience. It can be a delicate balancing act. But those companies who have adopted the Snowflake Media Data Cloud report that it is a balancing act they can manage efficiently.

Protect your enterprise with unified data, near-unlimited visibility, and powerful analytics.

In order to satisfy client expectations, advertising and media agencies must aggregate, centralize, and mobilize data to augment customer insights, enhance campaigns, and measure attribution. Doing that well is no easy task. For WPP, the world’s largest advertising and media consulting company, that task is made more complicated by the vast amounts of data it owns that is spread over its large network of operating companies (Op-Cos).

In this episode of “Powered by Snowflake,” Daniel Myers chats with Craig Pohan, Chief Technical Officer at Message Gears, about his company’s customer marketing platform. The platform connects directly to a customer’s own Snowflake data cloud, allowing them to take full advantage of their data to create audience segments and deliver cross-channel marketing messages without having to upload sensitive customer data to a third-party messaging application.