Increased regulatory scrutiny around data security has created a challenge for media companies, which need to protect consumer privacy while also finding ways to use the consumer data they’ve collected to enhance their advertising and marketing efforts and deliver a superior consumer experience. It can be a delicate balancing act. But those companies who have adopted the Snowflake Media Data Cloud report that it is a balancing act they can manage efficiently.

In this session, moderator Denise Persson, CMO at Snowflake, chats with Joe Churchill, Senior VP of Data Services at ViacomCBS, and Louqman Parmapath, VP of Product Management at Roku, to discuss the advantages their companies are realizing by using the Media Data Cloud as a single platform to store, share, and govern data. Even if a media company’s content is scattered across multiple clouds, the Snowflake Media Data Cloud provides the flexibility, scalability, and data-sharing capabilities needed to use data to grow the company’s business while also protecting its customers’ privacy.

❄Join our YouTube community❄ https://bit.ly/3lzfeeB