Systems | Development | Analytics | API | Testing

Increased regulatory scrutiny around data security has created a challenge for media companies, which need to protect consumer privacy while also finding ways to use the consumer data they’ve collected to enhance their advertising and marketing efforts and deliver a superior consumer experience. It can be a delicate balancing act. But those companies who have adopted the Snowflake Media Data Cloud report that it is a balancing act they can manage efficiently.

Protect your enterprise with unified data, near-unlimited visibility, and powerful analytics.

In order to satisfy client expectations, advertising and media agencies must aggregate, centralize, and mobilize data to augment customer insights, enhance campaigns, and measure attribution. Doing that well is no easy task. For WPP, the world’s largest advertising and media consulting company, that task is made more complicated by the vast amounts of data it owns that is spread over its large network of operating companies (Op-Cos).

In this episode of “Powered by Snowflake,” Daniel Myers chats with Craig Pohan, Chief Technical Officer at Message Gears, about his company’s customer marketing platform. The platform connects directly to a customer’s own Snowflake data cloud, allowing them to take full advantage of their data to create audience segments and deliver cross-channel marketing messages without having to upload sensitive customer data to a third-party messaging application.

In this episode of the Data Cloud Podcast, Mihir Shah, Head of Data Architecture and Engineering at Fidelity Investments, shares insights into executing a successful data strategy across all your business units, Fidelity Investments' move to the cloud, data liquidity and much more.

Historically, the search functionality on company websites have left much to be desired, forcing users to turn to sites like Google or Bing to find answers to their questions. But the Yext Answers Platform has changed the game. In this episode of “Powered by Snowflake,” Michael Peralta, Product Lead of Analytics at Yext explains how the Yext platform makes it possible for companies to deliver a cutting-edge search experience right on their own websites. The AI-powered platform uses natural language processing that understands the context of a search query, enabling the search engine to deliver meaningful results to people, not just links.

Ireland's largest commercial television broadcaster, Virgin Media Ireland collects vast volumes of customer data across a quad-play service: mobile, broadband, home phone, and TV. In this video, the company's Insight and Analytics Director, Martin Graham, describes how Virgin Media Ireland analyzes data and uses it to evolve the company’s services and continually improve the customer experience.

The data demands on healthcare professionals are increasing by the day, and in a post-COVID world the only way to overcome backlogs is to work smarter. We talked to Graham Beales, Head of Business Intelligence at the Greater Manchester Health and Social Care Partnership, to learn about the opportunities Snowflake brings to the NHS.

In this episode of The Data Cloud Podcast, Jeff Buck, CEO, Robling and Graeme McVie, Managing Director of Data Science and Analytics, Logic Information Systems, discuss how to bridge industry silos, the future of data and retail, their take on current technology trends, and much more.

Writing and sharing stored procedures in Snowflake just got easier with the general release of the new Snowflake Scripting feature. It’s a feature that saw wide adoption when it was in public preview, says Felipe Hoffa in this episode of “Snowflake Bytes,” which is understandable, he says, given how much less code you need when writing in SQL versus JavaScript. Check out the video to learn more..