Big data has been revolutionizing the digital marketing landscape: organizations are gathering data from numerous sources; data streams are being collected at unparalleled speeds; and businesses are dealing with a variety of data structures, from emails to user behaviors to financial transactions.

Over the past few years, we’ve seen incredible growth in the number of data apps being built on Snowflake, including large customer-facing apps from companies such as BlackRock, Instacart, Lacework, and others. We’re proud of the fact that our platform helps developers bring these applications to life faster, scale better, and provide more powerful insights to their users, whether they be employees, partners, or customers.

Organizations trust Snowflake with their sensitive data, such as their customers’ personal information. Ensuring that this information is governed properly is critical. First, organizations must know what data they have, where it is, and who has access to it. Data classification helps organizations solve this challenge.

Today’s applications run on data. Customers value applications not only for the functionality they provide, but also for the data itself. It may sound obvious, but without data, apps would provide little to no value for customers. And the data contained in these applications can often provide value beyond what the app itself delivers. This begs the question: Could your customers be getting more value out of your application data?

We recently wrote about the interest we’re seeing in connected applications that are built on Snowflake. Connected applications separate code and data such that the app provider creates and maintains the application code, while their customers manage their own data and provide their data platform for processing the application’s data. Some of our partners choose the connected application model because it has benefits for both customers and application providers.