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Snowflake

Analysts Can Now Use SQL to Build and Deploy ML Models with Snowflake and Amazon SageMaker Autopilot

Machine learning (ML) models have become key drivers in helping organizations reveal patterns and make predictions that drive value across the business. While extremely valuable, building and deploying these models remains in the hands of only a small subset of expert data scientists and engineers with deep programming and ML framework expertise.

How Snowflake Support Is Continuously Improving the Customer Experience

At Snowflake, putting the customer first is an essential company value. But “customer-centric” is more than just a buzzword: We use a data-driven, outside-in lens on everything we do, at all levels of the company. In particular, here’s how Snowflake Support is listening to you—our customers—and continuously improving the Snowflake customer experience at every touchpoint.

5 Best Practices for Building a Successful Startup

There's never been a better time to be an entrepreneur looking for investment funding. Global venture capital activity grew mightily in the first half of 2021, and the trend appears to be continuing as we head into 2022. However, that doesn't mean building a new company is any easier. The same inherent resource and growth challenges exist, and venture capitalists still want to see value creation and strong indicators for future success before they invest.

Migrating Our Events Warehouse from Athena to Snowflake

At Singular, we have a pipeline that ingests data about ad views, ad clicks, and app installs from millions of mobile devices worldwide. This huge mass of data is aggregated on an hourly and daily basis. We enrich it with various marketing metrics and offer it to our customers to analyze their campaigns’ performance and see their ROI. The upshot is that we receive tens of thousands of events per second and handle dozens of terabytes of data every day, managing a data set of several petabytes.

The Snowflake Holiday Gift Guide for Data Lovers

Gift guides come in all shapes and sizes. There are shopper’s guides for sporting goods and wine, aimed at travelers and crafty types, and offering electronics or candy. Since there is no gift guide we’re aware of for data buyers, this is our chance to create the first such guide. Is your wife, best friend, or dad a nerd? No, not that kind of nerd, not an over-the-counter nerd, a data nerd! If so, this stuff will stuff their stocking but good. Remember Sears’ Wish Book?

More Throughput and Faster Execution for Interactive Use Cases: Now in Public Preview

Snowflake is the data backbone for thousands of businesses, enabling data access and governance needed to deliver value. Interactive use cases in some data applications and embedded analytics, however, pose a particular challenge. Traditionally, you needed an additional caching layer to provide the required speed and throughput these solutions require—which also increased costs and architectural complexity.