Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.
Snowflake and Salesforce have built on our existing partnership to unify the full breadth of customer and business data and generate actionable insights for our customers. We are happy to announce the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud. Organizations can now leverage Salesforce data directly in Snowflake via zero-ETL data sharing to accelerate decision-making and help streamline business processes.
Snowpark is the set of libraries and runtimes that enables data engineers, data scientists and developers to build data engineering pipelines, ML workflows, and data applications in Python, Java, and Scala. Functions or procedures written by users in these languages are executed inside of Snowpark’s secure sandbox environment, which runs on the warehouse.
Companies want to train and use large language models (LLMs) with their own proprietary data. Open source generative models such as Meta’s Llama 2 are pivotal in making that possible. The next hurdle is finding a platform to harness the power of LLMs. Snowflake lets you apply near-magical generative AI transformations to your data all in Python, with the protection of its out-of-the-box governance and security features.
