Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.

Corporate finance must change. Across industries, an organization’s Finance team should shed light on what’s happening today with revenue and other financial indicators, while also predicting what the future may hold. And they must do the same for the entire organization. Until recently, it would have been impossible to meet these expectations. Excel-driven forecasting requires herculean efforts to wrangle data and report numbers by the end of each quarter.

During the process of turning data into insights, the most compelling data often comes with an added responsibility—the need to protect the people whose lives are caught up in that data. Plenty of data sets include sensitive information, and it’s the duty of every organization, down to each individual, to ensure that sensitive information is handled appropriately.

According to Harvard Business Review, South Korea is one of the leading countries in the world for technology innovation, and it’s among the top producers of new data. Technology is so ingrained in the national identity that it launched a “Digital New Deal” to lay the foundation for a digital economy that will facilitate growth and innovation, according to PR Newswire.