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Companies want to train and use large language models (LLMs) with their own proprietary data. Open source generative models such as Meta’s Llama 2 are pivotal in making that possible. The next hurdle is finding a platform to harness the power of LLMs. Snowflake lets you apply near-magical generative AI transformations to your data all in Python, with the protection of its out-of-the-box governance and security features.

Supply chain disruption continues to affect retailers, consumer packaged goods companies (CPGs), and customers. Constraints on the ability to produce goods have limited the availability of in-demand products, leading to inflation. Not only are manufacturers not making enough products in line with demand in industries such as automotive and electronics, at the same time, those products have become much more expensive.

The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient benefit: jumpstarting creativity. The best marketing combines data insights and creativity—and that’s where one of the many generative AI opportunities is for marketers.