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Data Talks fills a gap in the sports market by giving brands the data they need to truly understand their customers. But when your platform is responsible for continued ticket, merchandise, and sponsorship revenue, it needs to deliver insights fast. Here’s how Data Talks delivers data quickly with a rapid insights platform powered by Snowflake. From football fans filling out stadiums to baseball followers streaming every game, few customers are as avid and loyal as sports fans.

A modern data infrastructure is essential for retailers looking to stay competitive today. Companies are abandoning more traditional, on-premises IT infrastructures and moving to more centralized “as a service” (XaaS) models of delivery enabled by cloud technologies, according to McKinsey. Aging on-premises infrastructures are unable to meet demands for agility and innovation, eating up too much time and too many resources for teams trying to maintain them.

The role of the CDO will not suffer the slow rise to prominence other emerging C-level roles have seen in previous years. Modern technologies designed to easily centralize, access, analyze, share, and monetize data have arrived. As a result, data has become the most powerful resource to drive an organization’s transformation. That puts CDOs at the wheel, their foot on the pedal, and their fellow execs holding on tight for the ride of their lives.