At Snowday 2021, Snowflake announced exciting new product capabilities that expand what is possible in the Data Cloud. In addition to announcing Python support in Snowpark (currently in private preview), these latest innovations make it easier for organizations to maintain business continuity across clouds and regions; help data engineers and data scientists build pipelines, ML workflows, and data applications faster; and remove the complexity of getting the right data into the hands of customers.

When we founded Snowflake, we set out to build an innovative platform. We had the opportunity to take into account what had worked well and what hadn’t in prior architectures and implementations. We saw how we could leverage the cloud to rethink the limits of what was possible.

At Snowflake, we are on a mission to help customers unleash their data. Our view on the ecosystem is that Snowflake provides the cross-cloud data infrastructure and technology that our partners can stand upon to deliver advanced solutions that empower business users.

Marketing leaders often hold partners at an arm’s length. They think the complexity and hassle of creating close business relationships with partners will outweigh the value gained. But by treating partner marketing as a secondary program, marketing organizations are missing out on an invaluable opportunity. Companies with mature partner programs grow revenue almost twice as fast as other companies, according to Forrester.

Snowflake was architected with cross-cloud security built into its core, providing multiple layers of robust protection from network access, to authentication and access control, to data protection using encryption (for more details on Snowflake security, check out the on-demand session from Snowflake Summit). For the most-regulated customers around the world, enabling private connectivity is a critical first line of defense.

Vibrant and dynamic digital-first telco M1, a subsidiary of Keppel Corporation, is focused on transforming telecommunications in Singapore. M1 provides a suite of services to more than 2 million customers and is Singapore’s first digital network operator. Data analytics have played an essential role in M1’s growth since the company launched commercial services in 1997.

In June, we announced that Java functions and the Snowpark API were available for preview in AWS. Today, we’re announcing a few additions to that preview: We’re expanding both where Snowpark is available as well as what you can do with it.

Snowflake’s newly announced Media Data Cloud unites Snowflake’s powerful data sharing technology, the highest standards of privacy and governance, Snowflake- and partner-delivered solutions, and industry-specific data sets to help marketers, publishers, and advertising technology businesses succeed in the rapidly changing media and entertainment industry.