Today’s Data Privacy Day offers consumers an opportunity to learn about how companies use, collect, and share their personal information. At the same time, it gives companies a chance to focus on and highlight how they are protecting customer data. Although most businesses view data privacy practices as a way to mitigate their risk, good practices around data privacy can actually differentiate your organization from your competitors.
Today, Snowflake is announcing the general availability (GA) of the External Tables feature. Snowflake launched the External Tables feature for public preview at the Snowflake Summit in June 2019. It is one of the key features of the data lake workload in the Snowflake Data Cloud.
The Snowflake Data Cloud provides the unique ability for anyone to join their own data sets with thousands of live third-party data sets near-instantly, securely, and without moving data. Businesses operating in the Data Cloud gain a huge advantage over their competitors who are stuck in data silos and struggling with stale data sets downloaded from their legacy data providers weeks, months, or years ago.
We are excited to announce that the new Snowflake Organizations feature is now available in public preview. Organizations enable customers to easily manage their data, storage, and compute across multiple Snowflake accounts and even across regions and clouds. Through a new ORGADMIN role, customers can now: We’re excited to hear how you use these new more powerful self-service capabilities to manage your Snowflake Data Cloud.
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.
