Advancements in technology and other factors have contributed to the continued growth of the eCommerce industry. This growth has led to the development of different eCommerce platforms, plugins, tools, and other resources that can help businesses drive revenue generation and save time during their operations. Unfortunately, it can get confusing for new eCommerce business owners to choose the right tools and resources.

When we talk about e-commerce, we are focusing on providing valuable information through the content, services, and experiences. While B2C has better performance when using a PIM system, B2B needs it most as it gives the business the option to specify the precise workflow and all crucial product information for an effective B2B marketing plan.

It’d be hard to find anyone who’d say that taking a data-driven approach to business decisions is not worthwhile. Yet, so many businesses aren’t doing it because, as simple as it may sound on paper, it takes a great deal of strategic planning to pull off. One of the most crucial tools when it comes to accomplishing a data-driven decision-making process is known as ETL.

This is a guest post for Integrate.io written by Bill Inmon, an American computer scientist recognized as the "father of the data warehouse." Inmon wrote the first book and first magazine column about data warehousing, held the first conference about this topic, and was the first person to teach data warehousing classes.

Customer service has always been the underdog that significantly affects a business’s performance but is always overlooked due to a lack of time and resources. While businesses focused on generating more revenue, they missed an important contributor to that revenue- a positive customer experience. Using the customer’s perspective to stay aligned with the evolving customer needs is essential for your business to foster a customer-centric culture.

Rohlik is a data-driven e-commerce that bridges the gap between food producers on the one hand and retail consumers on the other. By delivering the best quality food blazingly fast without compromising on quality, Rohlik has expanded across the European continent, operating multiple brands including Knuspr, Gurkerl, Sezamo, and Kifli, and growing 53% year-over-year. Becoming the first Czech unicorn company in 2021. Rohlik used Keboola to drive data-driven processes from day one.

With over 100 eCommerce analytics tools on the market, we asked 30 pros to weigh in on their go-to tools.

Industries all over the world are hopping on the digital transformation bandwagon to keep up with the ever-advancing technologies. The e-commerce industry continues to progress through this transformation as more and more people buy and sell over the internet. While other industries took a hit during the 2019 pandemic, e-commerce businesses boomed as people were stuck indoors with just their electronic devices.

Our three key points are: How well do you really know your Ecommerce business? If you have no way of accessing your store’s real-time big data, you can’t see a snapshot of your business at any point in time. Without a business intelligence software platform or BI tools, you’re missing out on real-time benefits.

Digital industries have come a long way in recognizing the value of their customers' data for making well-informed and timely decisions. Businesses invest a lot in implementing innovative strategies, but they also need some metrics to observe the effectiveness or success of those strategies to drive future decisions. Like any other industry, metrics in the e-commerce industry are quantifiable measures of an online business's performance.