In order to satisfy client expectations, advertising and media agencies must aggregate, centralize, and mobilize data to augment customer insights, enhance campaigns, and measure attribution. Doing that well is no easy task. For WPP, the world’s largest advertising and media consulting company, that task is made more complicated by the vast amounts of data it owns that is spread over its large network of operating companies (Op-Cos).

Hear Paul Wakefield, Head of Finance at B&H Worldwide, discuss how they leverage Qlik to drive their analytics modernization efforts.

IT leaders need tactics to implement hybrid data strategies in their organizations. Chief Product Officer, Sudhir Menon, discusses the key to overcoming hybrid cloud migration roadblocks.

Historically, the search functionality on company websites have left much to be desired, forcing users to turn to sites like Google or Bing to find answers to their questions. But the Yext Answers Platform has changed the game. In this episode of “Powered by Snowflake,” Michael Peralta, Product Lead of Analytics at Yext explains how the Yext platform makes it possible for companies to deliver a cutting-edge search experience right on their own websites. The AI-powered platform uses natural language processing that understands the context of a search query, enabling the search engine to deliver meaningful results to people, not just links.

Ireland's largest commercial television broadcaster, Virgin Media Ireland collects vast volumes of customer data across a quad-play service: mobile, broadband, home phone, and TV. In this video, the company's Insight and Analytics Director, Martin Graham, describes how Virgin Media Ireland analyzes data and uses it to evolve the company’s services and continually improve the customer experience.

Cloudera’s Long Term Support (LTS) model is here, and in this video, Chief Product Officer Sudhir Menon gives us the run down. Cloudera LTS gives organizations confidence in moving to the next stable version of the Cloudera Data Platform, while maintaining security and performance. With the new LTS release model, Cloudera is committed to supporting our customers large and small—both on-prem and in the cloud—in the most secure, performant, and risk free way possible.

India’s National Stock Exchange (NSE) plays a critical role in the Indian financial market’s ecosystem. Apart from being a trading platform, NSE as an exchange has been entrusted with the key responsibility of regulating trading members and listed companies. NSE expends considerable resources and time and deploys technology in a significant way to manage its regulatory function.

The data demands on healthcare professionals are increasing by the day, and in a post-COVID world the only way to overcome backlogs is to work smarter. We talked to Graham Beales, Head of Business Intelligence at the Greater Manchester Health and Social Care Partnership, to learn about the opportunities Snowflake brings to the NHS.

Sprintcrowd: World’s first live running platform Start wherever – run together. Side by side with friends and other runners, virtually, no matter location. Run for fun or challenge your friends Create your private race and invite your friends or join some of the many public races. About Ably Ably is an enterprise-grade pub/sub messaging platform. We make it easy to efficiently design, quickly ship, and seamlessly scale critical realtime functionality delivered directly to end-users. Every day, we deliver billions of realtime messages to millions of users for thousands of companies.

Performance Assurance is one of the critical nonfunctional testing types that cannot be ignored for even certified products like SAP ECC or SAP HANA, because every implementation could be different in terms of customizations, integrations, data volumes, hardware sizing, and network topology. Performance assurance would add value to business operations in the effort spent and dollars burnt towards performance testing, says Prasad Paduchuru, Senior Manager, Cigniti Technologies.