Systems | Development | Analytics | API | Testing

During this last decade, we have witnessed the evolution of software from products into platforms and broader eco-systems. APIs have played an integral role in this evolution, helping companies across a myriad of industries react to changing consumer needs and bringing solutions to market faster. Learn how NCR Corporation, a leading software and services-led enterprise provider in the financial, retail and hospitality industries, used APIs to help companies adapt to the unprecedented disruption to commerce triggered by the pandemic.

To remain relevant in today's customer-centric marketplace, organizations must possess the ability to scale applications globally, and provide the intelligence and personalization their customers have become accustomed to. For instance our research shows 8 out of 10 consumers are more likely to buy from a business that personalizes their experience* and 9 in 10 consumers want and expect an omni-channel experience^. There is a need to demonstrate agility in innovation. This means that you are able to engage customers in a more personalized fashion, in addition to ensuring a more resilient organization by building adaptable applications.

Today's world is cluttered with messages, devices, and alerts. Customers are getting inundated with digital messages and have to be more selective on what they focus on or ignore. To hold customers' attention and stand out, businesses must deliver personalized digital experiences that both meet and dare to surpass customers' increasingly high expectations for a digital, in-person, and hybrid landscape.

We are pleased to confirm that Booking.com will be joining us for the Apigee Online Meetup! Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world's leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world.

In today's increasingly connected world, enterprises that identify as independent or self-reliant are ultimately unable to meet customer expectations and market needs. The ability to build and deliver application innovation to customers is no longer enough to keep up with competition - scaling innovation is just as important as building it, if not more. Enterprises must quickly shift from developing technology and offerings in siloes to co-developing innovations by leveraging a broader ecosystem of people and technologies. With APIs, these networks of business ecosystems become feasible at significant scale.

Research has shown data-driven businesses are more successful during times of disruption. Insights-driven businesses are 2.3x more likely to succeed during periods of disruption. These organizations collect and analyze the data from their Apps and APIs to inform ongoing product development to carefully engineer the incentives and engagement foundations that power their high performance.

In today's connected world, enterprises that identify as independent or self-reliant are ultimately unable to meet customer expectations and market needs. Enterprises must quickly shift from developing technology and offerings in siloes to co-developing innovations by leveraging a broader ecosystem of people and technologies. With APIs, these networks of business ecosystems become feasible at significant scale.

Enterprises across the globe are seeing a surge in the demand for digital experiences by their customers, employees, and partners. As a consequence of this surge in demand, enterprises are also experiencing an increased pressure to fortify their technical infrastructure against cyber attacks. To help organizations navigate these challenges,we will dive into the best practices and approaches that can help companies secure their applications and APIs using Apigee API management, Google Cloud Armor, reCAPTCHA Enterprise, and Cloud CDN.

Founded in 2017, Lean Business Services is a government-owned company that has the important mission of driving digital health innovation in Saudi Arabia. Lean is building new services and platforms at the heart of the health ecosystem: connecting public and private sectors, insurers, hospitals and patients.

Banking used to mean, literally, going to the bank - to the building that housed the loan officers, tellers, advisers, and other financial services personnel. Now, most financial transactions happen via mobile apps, websites, email, text messages, and other digital communications. While financial institutions are slowly adjusting to this new norm, they are facing yet another challenge: because digitizing existing services is no longer enough to satisfy consumer expectations, the future is about embracing embedded finance. With embedded finance, companies can meet customers where they are, at their convenience, and on their own terms.