The retail and consumer packaged goods (CPG) industry is experiencing a global shift in how consumers, retailers, and brands interact. Long-term trends such as digitization and e-commerce, higher customer expectations, and supply chain transformation are accelerating. Businesses with a strong data foundation are rapidly adapting, and launching new digital capabilities and services.

Retail leaders have turned to the Snowflake Data Cloud to more rapidly adapt to the new normal. Snowflake’s Retail Data Cloud combines Snowflake’s core platform and data-sharing capabilities with tailored solutions, industry partnerships, and critical data sets. As a result, retailers and manufacturers can leverage data to deliver more personalized customer experiences, better optimize supply chain operations, and make data-driven merchandising decisions. Learn more here: https://www.snowflake.com/retail-data-cloud.

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