SEO is an incredibly competitive industry. New websites and businesses are popping up every day, and the first five organic search results on Google receive two-thirds of all clicks. Top-notch content, a solid SEO strategy, and technical SEO won’t guarantee your website will get the attention it deserves. The sad truth is that over 90% of web pages get no search traffic from Google at all. The competition is tough. So, what’s going on here?

In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked about measuring engagement on their sites. That’s, in part, because traffic tells you more about the efficacy of promotion than it does about your website itself. To get more detail around which metrics matter for website engagement and why we asked marketers to share their #1 most important measure of website engagement.

Data is not just a buzzword; it’s a strategic asset. From sales figures to customer engagement metrics, data plays an important role in helping your business grow. But here’s the catch: without the right visualization, uncovering actionable insights can be a challenge. For example, let’s say you want to know which marketing channels are driving the highest amount of website traffic and conversions.

In the world of SaaS (Software as a Service) industry, customer-centricity is crucial since it has a direct impact on the success, growth, and sustainability of SaaS businesses. With the industry being highly competitive, retaining clients is equally important as acquiring new ones. At Databox, our mission is to offer a business analytics platform that makes it as easy as possible for everyone in a company to monitor, analyze, benchmark, and improve performance in one spot on any device.

Content can be a strong asset for SaaS businesses if done right. Follow these expert tips to build an effective content marketing strategy in 2024.

Want to know how you stack up against competitors when it comes to content marketing? Here are some benchmarks you should check out.

Explore underutilized marketing channels for your small business and find new ways to boost traffic, conversions, and revenue in 2024.

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Are you taking full advantage of generative AI for content production? Here’s how 200+ marketers do it, in case you need some new ideas.