Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than 170 companies about their sales and marketing alignment, the majority told us that sales have at least some influence on marketing. About 45% of the respondents reported that their sales have a significant influence on their marketing.

The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, and performance. OKRs became well-known after being used by Google and Intel and are now widely accepted across various industries, especially SaaS businesses.

Let’s be real – client reporting often feels like the marketing world’s equivalent of doing taxes—tedious, time-consuming, and to be honest, not the reason you got into this field. Adding to the frustration is the fact that, more often than not, many clients don’t even understand their reports. That’s why marketers often talk about how reporting feels like a necessary evil. But what if we looked at reporting as a tool for client retention?

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies With larger competitors already using AI to streamline operations and gain a competitive edge, SMBs can’t afford to fall behind. But for many, adopting AI is easier said than done. Limited budgets, lack of in-house expertise, and the fear of wasting time and resources on the wrong tools often leave business owners stuck in decision paralysis.

Producing high-quality content on a consistent basis is no small feat. Even seasoned content teams struggle to handle the pressure of churning out work that resonates, converts and ranks (especially with Google’s slew of algorithm updates ). At companies with smaller in-house marketing teams without specialized content professionals? That pressure can feel…crushing.

Sam Kuehnle (VP of Marketing at Loxo) shares how to craft a marketing plan that aligns with, and contributes to, your company’s annual revenue target.

Imagine having all your critical business metrics and project data seamlessly integrated within your favorite project management tool. For ClickUp users, this vision becomes a reality with the embedding of Databox dashboards. No more toggling between multiple platforms or juggling tools — embedding a Databox dashboard into ClickUp centralizes your insights, empowering you to make informed decisions without missing a beat.