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What would happen if Marketing stopped acting like a request factory and stepped up as the hub of revenue, enablement and strategy? In this episode of Move the Needle, Kyle Lacy (CMO at Docebo, ex-Seismic, ExactTarget, Salesforce) breaks down his "CREM" framework—Communication, Revenue, Enablement, Metrics—and shows how any SaaS team can use it to earn board-level credibility and hit the pipeline number. Along the way we tackle product-level pipeline ownership, building an AI “SWAT team,” and the right way to say “no” to random requests without losing goodwill.

Amanda Natividad, VP of Marketing at SparkToro, shares how to win over CFOs, sales leaders, and legal – by making content that meets their goals, not just yours. Build trust Create assets they ask for (hello, case studies ) Make legal’s life easier = faster approvals “It’s not always ROI or VOI… sometimes it’s just showing you value their time.” Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Cultural change doesn’t start with strategy — it starts with visibility. Andrew Wood explains how real-time access to data helps teams shift their mindset and drive action. With Databox, outdated reporting cycles are replaced by on-demand insights — turning finance and ops from reactive to proactive. Already using Databox to understand your own business? Then it’s time to help your clients—and grow your bottom line.

Amanda Natividad, VP of Marketing at SparkToro, explains why smart marketers focus on Value on Investment (VOI) – not just return. In a Zero-Click Content era, not every campaign delivers fast revenue. Some drive long-term value across social, search, sales, and customer success. So if you're only chasing ROAS, you might be missing the real win. Think VOI, not just ROI. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Can your blog post turn into a video? Can your case study help the sales team and customer success? If so, you’ve got high-value, sustainable content that sells itself — even to your exec team. Amanda Natividad, VP of Marketing at @SparkToro breaks down content sustainability — the key to scaling marketing without burning out. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Tired of the algorithm killing your reach? Amanda Natividad, VP of Marketing at @SparkToro, shares why links get penalized, how dark social hides your traffic, and why zero-click content is the better way to grow your audience. If 60% of Google searches don’t end in clicks, and platforms penalize links, building “algorithmic capital” on the native platforms might just be your new North Star. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Most dashboards suck. Not because the data’s wrong (though it often is)—but because they’re not built to answer real business questions. Crispy Barnett at Supered (@GetSupered) shows you how to report like a rockstar inside HubSpot, starting with sales attribution that actually drives decisions.

Quarterly Business Reviews don’t have to mean juggling six different reports. Cameron Collins from RevPartners @revpartners1459 shares how he uses Databox to deliver executive-level QBRs that showcase the entire customer journey—from first web visit to closed-won revenue. By combining cross-object metrics like average deal size, funnel conversion rates, and revenue trends into one cohesive dashboard, Cameron helps leadership teams quickly identify bottlenecks and drive smarter, data-backed decisions.

Tired of inaccurate forecasts and one-size-fits-all coaching? Tory Ferrall from Databox shares how her team revamped their sales forecasting model to drive better results—using Databox to calculate real win rates based on actual deal stage performance. By tracking when deals enter each stage and analyzing their true conversion likelihood, the team identified gaps that HubSpot’s default probabilities missed. The result? More precise forecasting and deeper insights for rep-level coaching.

Want to know which marketing channels are driving your fastest and most valuable deals? In this video, Alex Lee, Sr. Business Analyst at Intellect, walks through a powerful HubSpot + Databox dashboard setup that maps sales velocity over time—tracing today's closed-won deals back to lead generation efforts from 60–90 days ago. By offsetting timelines for new leads, discovery calls, and closed deals, you’ll get a more accurate view of pipeline health and velocity. Plus, learn how segmenting by lead source uncovers which channels are producing your highest-converting leads the fastest.