Systems | Development | Analytics | API | Testing

You Don't Need Perfect Attribution - Just Listen #businessanalytics

Marketers chase attribution models. But often, the clearest ROI signal comes straight from your audience. “People will tell you,” says Dave Gerhardt. “That’s how you know it’s working.” In this clip, he explains why the best proof of marketing success is qualitative — and how to recognize it when you see it.

Stop Letting Tools Decide What You Measure #MarketingLeadership

Charlie Grinnell of RightMetric breaks down a mistake too many GTM teams make: Letting tools drive the metrics, instead of letting business needs drive the tools. Easy-to-track ≠ strategic 76% of low-growth companies track web traffic as a top KPI High-growth teams focus on what actually matters — even when it’s hard to track.

LinkedIn Is a Revenue Channel (If You Know What to Look For) - with Brendan Hufford

Is LinkedIn really just a vanity channel? Brendan Hufford doesn’t think so. In this episode of Move the Needle, Brendan – founder of @GrowthSprints and SaaS growth advisor – shares how he uncovered a direct correlation between LinkedIn impressions and revenue. He breaks down how he ran the experiment, what tools he used, and why more GTM leaders should stop obsessing over perfect attribution and start looking for meaningful correlations across channels.

Want Faster Growth? Share Everything #ceoinsights

Over 50% of companies hide performance data from most of their team. Pete Caputa says that’s a huge miss — and explains why radical transparency speeds up alignment, ideas, and results. Databox is Modern BI for teams that need answers now. It offers the best of business intelligence software, without the complicated setup, steep price, or long learning curve.

Working Twice as Hard for Half the Progress? Then This Is For You

Databox CEO Pete Caputa nails a frustration most execs feel: the grind is getting harder while results feel smaller. In this clip, he shares the fork in the road every leadership team faces - and the choice that leads to predictable growth. That’s why he created a new methodology course called “Predictable Scale." Databox is Modern BI for teams that need answers now. It offers the best of business intelligence software, without the complicated setup, steep price, or long learning curve.