Systems | Development | Analytics | API | Testing

Struggling to report on webinar performance in a way that actually makes sense to your exec team? Ali Schwanke from @SimpleStrat built a clean, custom dashboard that merges Zoom and HubSpot data—giving her full visibility into webinar ROI. In this video, you'll see how she tracks attendance, first-touch conversions, lead source attribution, and more over time. By blending registration, engagement, and survey data from Zoom with lifecycle insights from HubSpot, she reveals which webinars drive results—and why.

Solutions Partner Jeffrey Broger at JJB Industries shares how he helped a global eCommerce brand: Combine Shopify, Meta, and Google Ads into one dashboard Track ROAS and spend by country Replace manual updates with automated weekly reports Give clients real visibility—and control—over their marketing Now his client can make smarter decisions and avoid costly surprises, like overspending or shutdowns.

Already using Databox to understand your own business? Then it’s time to help your clients—and grow your bottom line. Solutions Partner Jeffrey Broger at JJB Industries breaks down why reselling Databox is a no-brainer for agencies: Monetize your BI skills Demonstrate more value Build a new revenue stream Join the Databox Partner Program.

Is your data clean and is it structured for reporting? If not, you're not ready to start conversion modeling for realistic forecasts yet.

Stop building “wishful thinking” forecasts and learn how to use funnel modeling to build targets your team actually believes in. Bec Henrich of Traction Complete shares how.

In case you missed it… we just launched the glow-up your dashboards have been waiting for. You can now: Prepare your data for better analysis later Build any metric you need with multiple dimensions Drill down to row-level data Break down Databoards and metrics by specific dimensions Oh, and you can try all of the features for free.

Data for every team isn’t just a vision—it’s the key to making better decisions, faster. In this behind-the-scenes look, Databox CEO Pete Caputa and Customer Research Specialist Nicole Castillo share why data transparency is critical for business success and how our new Teams feature empowers organizations to collaborate more effectively.

We recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his two-dimensional marketing framework of combining Go-to-Market Motions (inbound, outbound, partnerships, community, PLG) with Marketing Approaches (brand awareness, demand generation, performance marketing), and why all three marketing approaches need to work together.

We always talk about ROI (Return on Investment), but what about COI (Cost of Inaction)? Jen Allen-Knuth breaks down why understanding COI is key to better marketing and sales decisions.

How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don't have the data to answer them? Questions like: How many touches does it typically take to close a deal? Which lead sources are actually working? Why are some reps consistently outperforming others? If you've struggled to answer questions like these, you're not alone. I recently sat down with Noah Burkholz, Director of RevOps at demandDrive, to learn how they tackled this exact problem.