Systems | Development | Analytics | API | Testing

In this episode, Fivetran speaks with Paul Bruffett, VP of Enterprise Data & Analytics at Out of the Box Brands, to explore how organizations can truly democratize data, embed AI into everyday decisions, and prepare for a more digital, personalized future. From empowering teams with real-time insights to rethinking how generative AI fits into reporting and retail, Bruffett shares what it takes to build a data strategy that delivers value at every level of the business.

This video first demonstrates what is possible when integrating Qlik Automate with Qlik Cloud Analytics. Part 1 - demonstrates a more advanced example using an extension that calls a Qlik Automate Workflow to send a dynamic email message to the selected customer about their order. Part 2 - The Basics - in progress.

This tutorial demonstrates how to build a Fivetran Connector SDK custom connector using VS Code and GitHub Copilot. The demo showcases the end-to-end process of creating, testing, and deploying a connector that ingests tobacco problem reports from the openFDA API. What You'll Learn Resources.

In this episode, Fivetran speaks with Tim Veil, Principal at Two Bear Capital, to unpack the challenges businesses face in operationalizing AI — and why data strategy, not just data volume, is the key to unlocking real business value.