Systems | Development | Analytics | API | Testing

Fivetran agrees to acquire HVR, the leader in enterprise database replication, and raises $565M in Series D funding.

With Databox’s new integration with Google Analytics 4, you can track your entire user journey from the first visit to the final conversion alongside all of your other essential business KPIs.

With the explosion of the machine learning tooling space, the barrier to entry has never been lower for companies looking to invest in AI initiatives. But enterprise AI in production is still immature. How are companies getting to production and scaling up with machine learning in 2021? Implementing data science at scale used to be an endeavor reserved for the tech giants with their armies of developers and deep pockets.

My whole life I’ve been curious. You have to be, to become an entrepreneur. I’m curious about trends, about looking at data and finding patterns, which might show you where the next opportunity lies. And, as I discussed with Joe DosSantos in the latest episode of Data Brilliant, I’m a big believer in experimentation and learning by putting the data and analysis into practice.

Whether you are single, married, in a civil partnership, engaged or focusing on friendships, there is one relationship we all have in common that plays out daily in modern life – and that is our relationship with data.

As businesses advance their digital transformation efforts, enterprise resource planning (ERP) systems are evolving — arguably as significantly as the shift from materials resource planning (MRP) to ERP. Just as businesses reimagined operations by leveraging advances in hardware and software in the 1980s, they’re now turning to next-generation ERP.

Data warehouses have made it easier for customers to store massive amounts of data. That information is useless, however, unless it is actionable. Making data actionable means employees can use the data for decision-making and improving the user experience. In this article, we’ll discuss reverse ETL, pushing data to Zendesk from your warehouse, and the value of this process.

ETL Pipeline and Data Pipeline are two concepts growing increasingly important as businesses keep adding applications to their tech stacks. More and more data is moving between systems, and this is where Data and ETL Pipelines play a crucial role. Take a comment on social media, for example. It might be picked up by your tool for social listening and registered in a sentiment analysis app.

From customer acquisition and retention to goal completions and keyword analysis, 50 marketers share their top client report templates from GA.

Ecommerce customers can now connect Fivetran to PCI-validated data sources and transmit cardholder data to a PCI-validated destination.